Indicium is an IT infrastructure consultancy providing end-to-end technology solutions to mid-sized businesses.
After 11 years in a rapidly changing market, Indicium were ready for a new positioning to establish a point of difference and help them stand out from the crowd.
Brand chemistry’s brand positioning service delivered just the insights that Indicium needed. A joint effort between the Brand chemistry and Indicium teams, the workshop enabled Indicium to gain clarity on what made them unique, what really mattered to their clients and how they fitted into the competitive landscape.
Once a new and compelling positioning was established for Indicium, this was used as the foundation for a new, more intuitive service structure, refreshed brand identity and revitalised website.
All this was topped off with an internal launch, which ensured that the whole Indicium team was living the brand, day by day.
Indicium has since been acquired by SMS Management and Technology Group, and now operates as the SMS Managed Services division. The brand’s Breathe Easy proposition was mentioned in the public announcement as having an impact on the acquisition decision.
Big or small, we’d love to chat about how we can bring some chemistry to your brand.
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