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case studies

Indicium is an IT infrastructure consultancy providing end-to-end technology solutions to mid-sized businesses.

After 11 years in a rapidly changing market, Indicium were ready for a new positioning to establish a point of difference and help them stand out from the crowd.

 

 
Bc helps Indicium see the wood for the trees with brand positioning

Brand chemistry’s brand positioning service delivered just the insights that Indicium needed. A joint effort between the Brand chemistry and Indicium teams, the workshop enabled Indicium to gain clarity on what made them unique, what really mattered to their clients and how they fitted into the competitive landscape.
Indicium's Manish Goklaney

“Initially we weren’t sure of what value a positioning exercise would bring to the business. But we were really pleased with the positioning process: Brand chemistry did their homework so thoroughly, they really got under the skin of the business, showed us how we were viewed by our clients, and delivered some amazing insights about our company that we’d been too involved to see ourselves. The positioning process and Brand chemistry’s involvement has really helped us see the wood for the trees and given us a new identity which is grounded in fact and experience."

MANISH GOKLANEY, MANAGING DIRECTOR INDICIUM

The Results

Once a new and compelling positioning was established for Indicium, this was used as the foundation for a new, more intuitive service structure, refreshed brand identity and revitalised website.  

All this was topped off with an internal launch, which ensured that the whole Indicium team was living the brand, day by day.

Indicium has since been acquired by SMS Management and Technology Group, and now operates as the SMS Managed Services division. The brand’s Breathe Easy proposition was mentioned in the public announcement as having an impact on the acquisition decision.

 

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