The challenges of marketing
Leadership sees marketing as a cost centre. Sales thinks you just make brochures. Engineering thinks you don't understand the product.
The challenges we hear constantly:
- Proving ROI with 12-18 month sales cycles and buying committees
- Building credibility with engineering and operations teams who dismiss marketing
- Getting leadership to see marketing as investment, not cost
- Moving beyond price competition when your technical depth should command premium
Other manufacturing and engineering companies have solved this - not with bigger budgets, but with frameworks that work in conservative environments with sceptical stakeholders.
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Proud sponsors of the Hunter Manufacturing Awards
For 21 years, the Hunter Manufacturing Awards (HMA) has championed the manufacturers who not only uphold the Hunter region’s proud industrial heritage but push it into the future. We're proud sponsors of this year's Excellence in Marketing Award.
