1300 755 058

B2b content marketing tailored to your buyers' needs

Creating great b2b marketing content is hard. Topics are complex, the internet noisy, and buyers with deep domain expertise and experience are unlikely to engage with a piece unless it really hits a nerve. 

We use qualitative and quantitative research to help you uncover what your buyers actually care about. With these insights, we will develop a b2b content strategy with content formats and distribution channels tailored to your buyer’s needs and online habits. This, coupled with creative production, will ensure that your content stands out from the crowd in a sea of ordinary and uninspiring content.

If you’re looking to use content marketing to drive demand and ultimately boost revenue, contact us to discuss how our tried-and-tested approach will get you results.

Let's get started!

Drive demand

Drive demand

Generate leads icon

Generate leads

Close deals icon

Close deals

Drive demand

Drive demand

Generate leads icon

Generate leads

Close deals icon

Close deals

Our services

Our content marketing agency services
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Content marketing strategy
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Whitepaper research and production
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Ebooks and guides
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Pillar pages
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Blogging
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Search engine optimisation (SEO)
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Thought leadership
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Podcasts
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Video
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AI content marketing enablement
Software and technology use
Use of software and technology

Software and technology


Whether you’re seeking a strong product-market fit, scaling or transforming, we can help. We have over 16 years of helping technology companies position themselves, generate demand and enable sales teams. Talk to us first.

Business and industrial services
Working with business and industrial services

Business and industrial services

Just as you’re experts at what you do, we’re experts at helping you efficiently grow your revenue. Together, we can make your offering clearer, more credible, and more and tangible to your audience. From design to engineering, business intelligence to industrial automation, talk to us first.

Sustainability and impact
Passionate about sustainability and impact

Sustainability and impact

You have a world-changing product or feature. We know how to talk about it and get it in front of the people who need to hear it. We bring 17 years of b2b brand-building experience, formal education in planetary health and a passion for sustainability, inclusion and diversity.

Our Work

Some of the brands we work with

Lavazza Business Solutions logo
Kyocera logo
CBRE logo
NCC Group logo
Perkbox logo
Yieldbroker logo
Grosvenor logo
SAGE Automation logo
Lavazza Business Solutions logo
Kyocera logo
CBRE logo
NCC Group logo
Perkbox logo
Yieldbroker logo
Grosvenor logo
SAGE Automation logo

Why Brand chemistry?

Brand chemistry is a strategic b2b marketing agency that defines, strengthens and scales b2b brands. We deploy HubSpot and complementary technologies to find and capitalise on exciting growth opportunities for our clients.

Define


Cut through the noise


Craft a compelling narrative that cuts through the noise and tells your buyers who you are and what you do. 

Strengthen


Connect with your audience


Showcase your knowledge, purpose and product to the right people. Connect with your audience to attract the curious, convert the sceptics and nurture the loyal for strong, consistent growth.  

Scale


Scale your brand


Achieve exponential growth through technology. Scale your brand with intelligent revenue operations. Deploy automation, data and AI for market domination. 

What our clients say

"I’ve had fantastic feedback on the website from staff and clients. Bc clearly understood the brief, responded quickly and the end result is tremendous."

Isabella Teixeira
Head of Business Operations, Yieldbroker

What our clients say

"Working with Brand chemistry has been a pleasant experience. We have developed a collaborative partnership that has helped us build a significant online presence."

Lasith Abayawardana
Co-Founder & Director, Optivia

What our clients say

“As always, Bc has been proactive and transparent throughout the project. With the experts they have running it, we can trust that they’re always going to drive the best results for our business.”

Nicole Carbone
Marketing Manager, Higgins Coatings

Why Brand chemistry?

Brand chemistry is a strategic b2b marketing agency that defines, strengthens and scales b2b brands. We deploy HubSpot and complementary technologies to find and capitalise on exciting growth opportunities for our clients.

Define


Cut through the noise


Craft a compelling narrative that cuts through the noise and tells your buyers who you are and what you do. 

Strengthen


Connect with your audience


Showcase your knowledge, purpose and product to the right people. Connect with your audience to attract the curious, convert the sceptics and nurture the loyal for strong, consistent growth.  

Scale


Scale your brand


Achieve exponential growth through technology. Scale your brand with intelligent revenue operations. Deploy automation, data and AI for market domination. 

Is Brand chemistry the right fit for my business?

As we specialise in b2b marketing, we tend to work exclusively with b2b organisations, so if that’s you then we’re off to a good start.

We have a data-driven approach and commit to building a growth marketing engine that works for you. 

There is no one-fits-all solution in marketing, but we'll test, fail and quickly iterate to drive the best results for your business.

We like challenges, but we’re also realistic in setting goals and managing expectations.

We have experience with companies across many b2b sectors, right across Australia and would love to hear from you.