Sinorbis is an integrated digital marketing platform that specialises in helping Western companies break into China by accelerating the speed to market and significantly reducing the cost of launching a high-performing digital presence behind the Great Firewall.
Before launching their Software as a Service (SaaS) platform in July 2017, Sinorbis operated as a specialist China digital marketing agency to build authority for their brand and gain momentum with their inbound marketing. This meant that once their product was ready to be released to market they had established a good base and could grow fast.
They did not, however, have the internal resources or a marketing automation platform to be able to achieve this on their own. They wanted a strategic partner who could help them select the right tool for their business and establish a strong inbound marketing approach for demand generation.