Case Study

Revamped brand positioning & website elevate Optivia's business growth

Written by Admin | Dec 17, 2023 1:52:00 AM

In a world where data is king and insights are priceless, it pays to have a company like Optivia on your side.

An expert data and analytics consultancy, Optivia specialises in data engineering and insights delivery for large companies with complex systems and data landscapes. Boasting an impressive client portfolio, Optivia works with major Australian businesses, including ASX 20 firms and large energy providers.

Despite their portfolio, Optivia's marketing did not reflect how the company had evolved or grown over the past several years. The leadership team initially contacted Brand chemistry to help build awareness through LinkedIn. However, they realised they needed to take a step back and finesse their brand positioning, overall messaging and website to make an impact.

With our knack for crafting compelling brands and building engaging websites, we were more than willing to join forces!