Case Study

Lavazza’s brand activation campaign smashes lead goals by 121%

Written by Admin | Dec 12, 2023 1:57:00 AM

Lavazza has held a legacy for quality coffee for over 125 years.

As a fourth-generation, family-owned company with global reach, they’re committed to doing business with heart across all their different verticals.

Lavazza Australia partnered with Brand chemistry in an effort to consolidate and modernise their b2b digital presence and transform the way they market their office coffee solutions (OCS). After this, increasing brand awareness among office managers and generating qualified leads quickly became a priority for the premium Italian coffee brand.