KYOCERA Document Solutions’ innovative, eco-conscious print technology helps businesses achieve greater productivity.
While the Australian arm of the global business has enjoyed healthy customer growth thanks to outbound campaign activities, the ongoing results relied on continued media spend; once that was tapped out, the leads stopped flowing.
KYOCERA recognised the need to change its marketing approach from a media-centric outbound approach, to a content-centric inbound approach that would turn its own website into a magnet for a predictable and sustainable pool of qualified leads.