Equilibrium Design (EQ) is a full-service design studio, dedicated to producing memorable outcomes for their clients.
With a stellar reputation, exceptional market experience and a number of high-profile clients in a niche sector, EQ was already well on their way to establishing themselves as market leaders in their field.
But they saw a need to take their strategic direction to the next level, to reimagine the client experience and to nurture their customer relationships more effectively. Their hope was that this would also enable them to forecast revenue.
Working with the goal of helping EQ gain clearer insight into their prospects’ levels of sales readiness, Bc saw an opportunity to help EQ build a predictable sales pipeline with an account-based marketing strategy - one that would also strongly align their sales and marketing teams.