Case Study

Content strategy: building Grosvenor a clear pathway to sales

Written by Admin | Nov 26, 2023 2:08:00 AM

Grosvenor’s Management Consultants Procurement and Contracting expertise has helped deliver value to organisations across both the public and private sector; enhancing both teams and processes.


With a procurement and contracting practice area that was successful and highly regarded in the public sector, Grosvenor felt they were missing out on opportunities within the private sector due to low awareness of their expertise.

To grow awareness and consideration within the private sector Grosvenor wanted to get the expertise out of the heads of their senior, experienced consultants and onto the page in the form of thought leadership content.

Each year Grosvenor releases an annual CPO study; and while this has always been a solid magnet, Grosvenor suspected there was more they could do to amplify and promote the piece.