Yieldbroker is one of Australia's most trusted providers of electronic trading solutions within the financial industry.
They have been dynamically connecting markets in Australia and New Zealand for unrivalled trading efficiency, liquidity and coverage since 1999. Yieldbroker brings together banks, portfolio managers, treasuries and risk managers in a reliable and trusted trading environment.
Yieldbroker approached BC to give their website an overhaul, particularly those key pages which were misaligned with the brand and lacked a logical structure making the user experience unpleasant.
Yieldbroker had previously been working with Brand chemistry (Bc) on their brand messaging and identity, as well as their content marketing, and so were aware of the quality Bc applied to work. When they found out Bc had the capacity to handle the website enhancement project from start to finish, and within a short timeframe and reasonable budget, they were keen to get started.