Stand out from the crowd through thought leadership and data-driven marketing

Why do you need it?

Effective content marketing for professional services is all about understanding your buyers' needs and tailoring your message to reach and engage them effectively - all while building your thought leadership in the industry. When supported by marketing automation, inbound marketing can show you what messaging, service and promotion is working best with which market segment.

What does it do?

The long buying cycles and complexities of selling professional services don’t lend themselves to hard selling media promotions. Selling b2b services requires smart targeting and lead nurturing to attract new clients effectively. We help you write and promote relevant, cut-through content offers such as ebooks and whitepapers that will continue to attract and nurture new clients long after we are gone.

How do we help you do it?

We have a solid track record of helping clients with their brand development, value propositions, content marketing strategy, content production, online PR, influencer marketing, social media marketing and lead nurturing, specific to professional services companies. We even deliver training in any of these areas, if you prefer to upskill your in-house team.


Our brand strategists, content strategists and technologists get right under the skin of what makes your b2b services business a compelling fit for your market. We also deepen our knowledge of your buyer persona’s needs and preferences over time, through content testing and behavioural data analysis.

So whether you’re trying to build awareness, clarify your value proposition or monetise your offering and validate your hard work, we’re your team.

Brand strategists illustration


Find your compelling proposition for your market

Develop your memorable identity

Connect with your community


Understand your buyers and influencers

Find out what they value most

Discover your single most compelling unit of value


Enable your sales team with the right process, tools and timing

Define your deal stages, see where bottlenecks exist

Align sales and marketing definitions and KPIs for optimum growth performance


Build a relationship with your target audience by providing the information they need, where they’ll find it

Use content to nurture your prospects through to sales opportunity and beyond

Grow awareness and sales while deepening behavioural and demographic insights


Build simple, clever websites with clear conversion paths

Optimise the website over time using real user data

Product and pricing pages that convert visitors into paying customers

Jade Hall, Grosvenor
“Bc has been instrumental in helping us define our brand and positioning. Not only have they helped us articulate that to the wider world, they’ve also brought renewed understanding and focus to what our clients love and need from us.”

If you’re looking to build trust, credibility and profit through content marketing, get in touch today.