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Marketing for Software and Technology

Achieve perfect product-market fit with data-driven marketing

Why do you need it?

Content marketing is the perfect solution for technology companies. Highly targeted, this technique makes it simple for buyers to understand even the most complex of products and services. It doesn’t require lavish media budgets, and instead is cumulative and scalable. Lastly it gives you all of the data you need to make smarter decisions on your most responsive and profitable segments.

What does it do?

Brand chemistry’s inbound and content marketing services help you build and promote relevant digital assets that stand out and continue to deliver results long after they have been first published.

How do we help you do it?

Whether developing event, publication branding or strategies for b2b promotion, Brand chemistry can manage your marketing strategy as well as any content production, online PR, influencer marketing, blogger outreach and guest blogger coordination, show dailies, social media marketing and lead nurturing.

 

Our brand strategists, content strategists and technologists get right under the skin of what makes your product, service or event a compelling fit for your market. We also deepen our knowledge of your buyer persona’s needs and preferences over time, through testing and behavioural data analysis.


So whether you’re trying to build awareness, clarify your value proposition, acquire customers in a particular segment, or strengthen your thought leadership position, we’re your partner.

Brand

Find your compelling proposition for your market

Develop your memorable identity

Connect with your community

CUSTOMER INSIGHT

Understand your buyers and influencers

Find out what they value most

Discover your single most compelling unit of value

SALES ENABLEMENT

Enable your sales team with the right process, tools and timing

Define your deal stages, see where bottlenecks exist

Align sales and marketing definitions and KPIs for optimum growth performance

CONTENT AND INBOUND MARKETING

Build a relationship with your target audience by providing the information they need, where they’ll find it

Use content to nurture your prospects through to sales opportunity and beyond

Grow awareness and sales while deepening behavioural and demographic insights

WEBSITE DESIGN

Build simple, clever websites with clear conversion paths

Optimise the website over time using real user data

Product and pricing pages that convert visitors into paying customers

The Brand chemistry team has been able to breathe life into our brand, giving us a stronger, clearer voice and more importantly, a compelling position in the market. Our results speak for themselves. They are a joy to work with, exceptionally organised, responsive, accountable, on time and budget. In all honesty, you couldn’t choose a better agency to partner with, for your brand and business growth, than Brand chemistry.
RENEE WELSH, CEO, BOOKING BOSS

If you’re looking to build trust, credibility and profit through content marketing, get in touch today.