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Our b2b customer insights services

Persona development

B2b buyer personas are the champions, explorers or researchers of your service. We workshop and validate your customers' specific triggers, buying criteria, preferences, priorities and research channels to help you understand what makes them tick.

Persona development

Qualitative customer research

Want to know what your customers think makes you special? Our qualitative brand research performed on some of your best customers gives us exactly that - helping us to understand what’s most important to them.

Qualitative customer research

Net Promoter Score Research

Net Promoter Score (NPS) research helps you to understand what current customers value most in your delivery, and how to strengthen customer relationships. We can help you develop and automate the process for regularly assessing your NPS, and for managing customers with varying NPS results to optimise satisfaction, retention and life-time value.

Net Promoter Score Research

In-market message testing

Before going live with new brand positioning, we can help create a sales pitch that tests your new groove in discussions before rolling it out across the business. We’ll show you how to build the pitch and help you document and understand sales feedback to authenticate or adjust the positioning for maximum impact - and before investing big $$$ in activating the brand in market.

In-market message testing

What our clients say

“Brand chemistry did their homework so thoroughly, they really got under the skin of the business. They showed us how we were viewed by our clients, and delivered some amazing insights  that we’d been too involved to see ourselves. The positioning process and Brand chemistry’s involvement has really helped us see the wood for the trees and given us a new identity which is grounded in fact and experience."

Manish Goklaney
Managing Director, Indicium

What our clients say

"Bc conducted clear customer research, and everything we did was built on that. It gave us authority to keep moving forward confidently, knowing that we ticked the boxes for our customer base when we changed our brand identity."

Jody King
General Manager - Marketing & Alliances, Secure Agility

What our clients say

"Brand chemistry go above and beyond to meet their customers' goals. They constantly strive to deliver success, work in an open and transparent manner, and relay their expertise and recommendations in an honest and objective way. Bc is the agency for you."

Jesse Peters
Head of Growth, Shippit

Why Bc?

Our research processes have been created and honed over two decades. But that doesn’t mean we can’t pivot! Our extensive experience means that we’re used to adapting our approach to evolving indicators and unique circumstances. 

Don’t leave customer targeting to chance. Save time and money with our b2b customer journey mapping process.

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