Once upon a time, there was a b2b brand that did not utilise brand storytelling or content marketing effectively. Their blog posts read like press releases, with no compelling reasons for potential customers to continue reading – let alone choose their business. They missed golden opportunities to...
We’ve got good news for you: contrary to popular claims, direct marketing is not dead.
2 min By Zoe Palmer
It’s around this time every year that the holiday communications rolling in. As b2b marketers it’s our job to make sure that your latest meticulously-crafted marketing message isn’t lost with Santa’s little helpers. A recent study by Business2Community revealed 47% of participants said they make...
1 min By Zoe Palmer
Well fancy that. The DMA’s 2012 Response Rate report is out, and it turns out that direct mail has a response rate of up to 10 to 30 times that of email. Yory Wurmser, director of marketing and media insights at the DMA says that direct mail is pulling an average 4.4% rate compared to email's...
1 min By Zoe Palmer
Earlier today we were reading up on the B2B Agency Of The Year awards, and it got me thinking about the criteria we use to judge an agency. So here are our Top Ten things to look for in a b2b agency:
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