Once upon a time, there was a b2b brand that did not utilise brand storytelling or content marketing effectively. Their blog posts read like press releases, with no compelling reasons for potential customers to continue reading – let alone choose their business. They missed golden opportunities to...
Topic
Topic
b2b content marketing
Strategy and planning
Inbound marketing
Content marketing
MarTech
Digital experience
B2b marketing
b2b branding services
b2b social media
Social media
b2b agency
b2b customer insights
b2b integrated marketing
b2b reporting
HubSpot onboarding
b2b seo
Brand strategy
SEO
b2b ppc
b2b web design
4 min
By
Andrea Hoymann
We’ve got good news for you: contrary to popular claims, direct marketing is not dead.
2 min
By
Zoe Palmer
It’s around this time every year that the holiday communications rolling in. As b2b marketers it’s our job to make sure that your latest meticulously-crafted marketing message isn’t lost with Santa’s little helpers. A recent study by Business2Community revealed 47% of participants said they make...
1 min
By
Zoe Palmer
Well fancy that. The DMA’s 2012 Response Rate report is out, and it turns out that direct mail has a response rate of up to 10 to 30 times that of email. Yory Wurmser, director of marketing and media insights at the DMA says that direct mail is pulling an average 4.4% rate compared to email's...
1 min
By
Zoe Palmer
Earlier today we were reading up on the B2B Agency Of The Year awards, and it got me thinking about the criteria we use to judge an agency. So here are our Top Ten things to look for in a b2b agency: