Once upon a time, there was a b2b brand that did not utilise brand storytelling or content marketing effectively. Their blog posts read like press releases, with no compelling reasons for potential customers to continue reading – let alone choose their business. They missed golden opportunities to...
Topic
Topic
b2b content marketing
Strategy and planning
Content marketing
Inbound marketing
B2b marketing
MarTech
Digital experience
b2b branding services
Social media
HubSpot onboarding
SEO
b2b agency
b2b customer insights
b2b integrated marketing
b2b social media
Brand strategy
Sales enablement
b2b reporting
b2b seo
4 min
By
Zoe Palmer
When you’re utterly obsessed with something, it can be difficult to appreciate that not everyone feels the same way. This is equally true for your marketing dashboard. You might be ecstatic that your last post scored hundreds of likes, but that might not mean much to your executive board.
4 min
By
Jess Zavolokin
Congratulations! You’ve won an exclusive viewing of this blog!
3 min
By
Zoe Palmer
Having more ideas and initiatives than time, budget and people to execute on them is a common problem for marketing teams. And this has never been truer than in 2022 when the combination of the Great Resignation and a skills shortage caused by record high employment rates and limited immigration...
6 min
By
Serena Chuan
When the phrase “online advertising” is mentioned, paid social media posts aren’t usually the first thing to come to mind. While paid search is great for capturing users with buying intent (feeding the bottom of your sales funnel), social media advertising is more effective in reaching new...
5 min
By
Zoe Palmer
Cross-device tracking. Multi-channel funnels. Attribution modelling. The world of marketing has come a long way since the days of sending a postcard for a sale and attempting to estimate whether foot traffic improved at your store.
7 min
By
Zoe Palmer
With 19.47% of B2B buyers reading three to five content pieces prior to talking with a salesperson and 61% of consumers saying they feel better about, and are more likely to buy from, a company that delivers custom content, it's no wonder most SaaS companies are dabbling in content marketing.
4 min
By
Christabelle Tani
You may or may not have heard of content or website pillar pages. Pillar pages are the current best-practice way to structure content on your website to be findable by search.
4 min
By
Zoe Palmer
How does your website fit into your inbound marketing strategy? This is a question that comes up as frequently as #throwbackthursday here at Bc. It is, unfortunately, an area that is poorly understood in b2b marketing. Which is kind of crazy to us, but then again, we’re in it every day.
4 min
By
Zoe Palmer
Market share is arguably the most important metric when it comes to judging how a business is performing. That’s not to say that other metrics like brand awareness, customer satisfaction and revenue growth aren’t important – they are – but measuring yourself against yourself may give you the wrong...
3 min
By
Andrea Hoymann
A pumping inbound marketing pipeline is a little bit like getting a perfectly toned body in time for summer. Everybody wants it, but only the very committed will achieve the desired results. The rest of us once again postpone our goals until next year and drown our sorrows in Golden Gaytimes.
5 min
By
Zoe Palmer
Did you know 90% of agencies say they truly understand their client’s business, but only 65% of clients agree? With this kind of disparity, how can a client-agency relationship truly work?
5 min
By
Zoe Palmer
How far will you go to avoid a sales person?