Once upon a time, there was a b2b brand that did not utilise brand storytelling or content marketing effectively. Their blog posts read like press releases, with no compelling reasons for potential customers to continue reading – let alone choose their business. They missed golden opportunities to...
Artificial intelligence (AI) continues to redefine how we interact with technology. In early May, Google announced plans to supercharge its search engine with generative AI. This powerful new technology is intended to make it easier for users to understand a topic, discover new viewpoints, uncover...
If you have spent any time on social media lately - or the internet, for that matter - you’ve probably heard about a little invention called ChatGPT. Late last year, OpenAI launched the tool to the public, and the response has ranged from boundless enthusiasm to complete doom and gloom. Some have...
5 min By Zoe Palmer
If you’re currently desperate for a new website, but doing everything you can to avoid starting the process, well, I don’t blame you. The words “website design” are enough to strike fear in the hearts of any sensible marketer or business owner – websites are always way more work and take way more...
4 min By Zoe Palmer
How does your website fit into your inbound marketing strategy? This is a question that comes up as frequently as #throwbackthursday here at Bc. It is, unfortunately, an area that is poorly understood in b2b marketing. Which is kind of crazy to us, but then again, we’re in it every day.
8 min By Zoe Palmer
In case you haven’t heard, the robots are coming after your job. In fact, according to Elon Musk, they may even bring about the end of human civilisation itself. In all this gloom and doom, it’s understandable that you might be somewhat wary of artificial intelligence (AI) or machine learning.
4 min By Beth Storck
Creating a great user experience (UX) isn’t a difficult concept to understand, but often not quite as easy to execute effectively and the impact on your business can be substantial. Website visitors and product users now expect seamless and smooth interactions and transactions. Mobile devices have...
3 min By Beth Storck
Software companies all over the world have a specific challenge. It is one that we see them consistently struggle with – and no wonder. It is not an easy job.
2 min By Zoe Palmer
2019 is here, and it’s time to get back to business. During our ‘downtime’ reading in the break, we noticed a repeated and concerning confusion of two terms in the blogosphere: customer experience (CX) and user experience (UX).
3 min By Zoe Palmer
There’s something about user experience marketing that intimidates people.
Do you suspect your website could contribute more to your bottom line? You may be right. Research has shown that 88% of online consumers are less likely to return to a site after a bad experience. A well-planned website enhances user experience, provides relevant information to your audience,...
We spend a bit of time here at Bc driving traffic to client websites, then making sure those websites convert the visitors into leads, and ultimately turn those visitors into customers. So, we thought it would be useful for our loyal Alchemist subscribers to understand some of the elements that...
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