Once upon a time, there was a b2b brand that did not utilise brand storytelling or content marketing effectively. Their blog posts read like press releases, with no compelling reasons for potential customers to continue reading – let alone choose their business. They missed golden opportunities to...
Topic
Topic
b2b content marketing
Strategy and planning
Content marketing
Inbound marketing
B2b marketing
MarTech
Digital experience
b2b branding services
Social media
HubSpot onboarding
SEO
b2b agency
b2b customer insights
b2b integrated marketing
b2b social media
Brand strategy
Sales enablement
b2b reporting
b2b seo
4 min
By
Andrea Hoymann
Artificial intelligence (AI) continues to redefine how we interact with technology. In early May, Google announced plans to supercharge its search engine with generative AI. This powerful new technology is intended to make it easier for users to understand a topic, discover new viewpoints, uncover...
5 min
By
Andrea Hoymann
If you have spent any time on social media lately - or the internet, for that matter - you’ve probably heard about a little invention called ChatGPT. Late last year, OpenAI launched the tool to the public, and the response has ranged from boundless enthusiasm to complete doom and gloom. Some have...
5 min
By
Zoe Palmer
If you’re currently desperate for a new website, but doing everything you can to avoid starting the process, well, I don’t blame you. The words “website design” are enough to strike fear in the hearts of any sensible marketer or business owner – websites are always way more work and take way more...
4 min
By
Zoe Palmer
How does your website fit into your inbound marketing strategy? This is a question that comes up as frequently as #throwbackthursday here at Bc. It is, unfortunately, an area that is poorly understood in b2b marketing. Which is kind of crazy to us, but then again, we’re in it every day.
8 min
By
Zoe Palmer
In case you haven’t heard, the robots are coming after your job. In fact, according to Elon Musk, they may even bring about the end of human civilisation itself. In all this gloom and doom, it’s understandable that you might be somewhat wary of artificial intelligence (AI) or machine learning.
4 min
By
Beth Storck
Creating a great user experience (UX) isn’t a difficult concept to understand, but often not quite as easy to execute effectively and the impact on your business can be substantial. Website visitors and product users now expect seamless and smooth interactions and transactions. Mobile devices have...
3 min
By
Beth Storck
Software companies all over the world have a specific challenge. It is one that we see them consistently struggle with – and no wonder. It is not an easy job.
2 min
By
Zoe Palmer
2019 is here, and it’s time to get back to business. During our ‘downtime’ reading in the break, we noticed a repeated and concerning confusion of two terms in the blogosphere: customer experience (CX) and user experience (UX).
3 min
By
Zoe Palmer
There’s something about user experience marketing that intimidates people.
3 min
By
Serena Chuan
Do you suspect your website could contribute more to your bottom line? You may be right. Research has shown that 88% of online consumers are less likely to return to a site after a bad experience. A well-planned website enhances user experience, provides relevant information to your audience,...
3 min
By
Andrea Hoymann
We spend a bit of time here at Bc driving traffic to client websites, then making sure those websites convert the visitors into leads, and ultimately turn those visitors into customers. So, we thought it would be useful for our loyal Alchemist subscribers to understand some of the elements that...