Once upon a time, there was a b2b brand that did not utilise brand storytelling or content marketing effectively. Their blog posts read like press releases, with no compelling reasons for potential customers to continue reading – let alone choose their business. They missed golden opportunities to...
Topic
Topic
b2b content marketing
Strategy and planning
Content marketing
Inbound marketing
B2b marketing
MarTech
Digital experience
b2b branding services
Social media
HubSpot onboarding
SEO
b2b agency
b2b customer insights
b2b integrated marketing
b2b social media
Brand strategy
Sales enablement
b2b reporting
b2b seo
5 min
By
Jess Zavolokin
Maintaining an effective social media presence for your b2b brand is no easy feat, even if you limit your activity to one or two channels. These days, social media algorithms demand a dedicated content strategy for each channel that can be pivoted quickly to fast-changing rules (remember when Insta...
4 min
By
Zoe Palmer
When you’re utterly obsessed with something, it can be difficult to appreciate that not everyone feels the same way. This is equally true for your marketing dashboard. You might be ecstatic that your last post scored hundreds of likes, but that might not mean much to your executive board.
5 min
By
Katie Smyth
It's that time of year again, marketers. We're finalising budgets and plans for the upcoming financial year. This means it's the perfect time to introduce new digital marketing strategy ideas, especially if you feel that your efforts are getting a little stale and results are a bit lacklustre.
3 min
By
Zoe Palmer
LinkedIn has evolved quite a bit in recent years. Do you remember when it was purely a place to upload your resume? Especially in the last year or so, the type of content that people post has changed completely.
5 min
By
Zoe Palmer
Cross-device tracking. Multi-channel funnels. Attribution modelling. The world of marketing has come a long way since the days of sending a postcard for a sale and attempting to estimate whether foot traffic improved at your store.
7 min
By
Zoe Palmer
With 19.47% of B2B buyers reading three to five content pieces prior to talking with a salesperson and 61% of consumers saying they feel better about, and are more likely to buy from, a company that delivers custom content, it's no wonder most SaaS companies are dabbling in content marketing.
4 min
By
Christabelle Tani
You may or may not have heard of content or website pillar pages. Pillar pages are the current best-practice way to structure content on your website to be findable by search.
4 min
By
Germaine Hendrik
If you haven’t already heard, videos are an essential part of marketing today. Videos are so pervasive in the online environment now it’s not hard to believe that 80% of all consumer internet traffic will be video traffic by 2020.
4 min
By
Andrea Hoymann
According to a recent study by the Content Marketing Institute, 88% of b2b marketers are using content marketing in their marketing mix. However, only 32% of organisations have reached a high level of maturity and sophistication in their b2b content marketing startegies.
4 min
By
Emma Downham
Is it colour or color? And do we write 5 or five in a headline? What about okay, ok, OK or o.k.?
2 min
By
Emma Downham
With so many buzzwords and terms, digital marketing can be an intricate and sometimes overwhelming topic. But is it just us, or do marketers seem to be using some differentiated terms interchangeably?
4 min
By
Emma Downham
Have you ever had one of the following problems: I can’t demonstrate marketing’s contribution to the bottom line I don’t know for sure what’s working Social media seems like a waste of time