Once upon a time, there was a b2b brand that did not utilise brand storytelling or content marketing effectively. Their blog posts read like press releases, with no compelling reasons for potential customers to continue reading – let alone choose their business. They missed golden opportunities to...
Topic
Topic
b2b content marketing
Strategy and planning
Inbound marketing
Content marketing
MarTech
Digital experience
B2b marketing
b2b branding services
b2b social media
Social media
b2b agency
b2b customer insights
b2b integrated marketing
b2b reporting
HubSpot onboarding
b2b seo
Brand strategy
SEO
b2b ppc
b2b web design
4 min
By
Zoe Palmer
Once upon a time, there was a b2b brand that did not utilise brand storytelling or content marketing effectively. Their blog posts read like press releases, with no compelling reasons for potential customers to continue reading – let alone choose their business. They missed golden opportunities to...
2 min
By
Zoe Palmer
2019 is here, and it’s time to get back to business. During our ‘downtime’ reading in the break, we noticed a repeated and concerning confusion of two terms in the blogosphere: customer experience (CX) and user experience (UX).