Once upon a time, there was a b2b brand that did not utilise brand storytelling or content marketing effectively. Their blog posts read like press releases, with no compelling reasons for potential customers to continue reading – let alone choose their business. They missed golden opportunities to...
4 min By Zoe Palmer
Once upon a time, there was a b2b brand that did not utilise brand storytelling or content marketing effectively. Their blog posts read like press releases, with no compelling reasons for potential customers to continue reading – let alone choose their business. They missed golden opportunities to...
2 min By Zoe Palmer
2019 is here, and it’s time to get back to business. During our ‘downtime’ reading in the break, we noticed a repeated and concerning confusion of two terms in the blogosphere: customer experience (CX) and user experience (UX).
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