Blog

Bring Out Your Business’ Inner Superhero With Brand Storytelling

zoe@brandchemistry.com.au (Zoe Palmer) — Thu, 13 Feb 2020 03:38:55 GMT

How does the Google January 2020 Core Update affect my SEO strategy?

zoe@brandchemistry.com.au (Zoe Palmer) — Thu, 30 Jan 2020 01:25:28 GMT

5 must-do digital marketing courses that won’t bust your budget

Emma Downham — Thu, 14 Nov 2019 03:08:00 GMT

B2b marketing has moved progressively online. With many b2b businesses finding traditional broadcast methods difficult to track or simply less effective than they used to be, they’re turning increasingly to digital to reap their growth rewards.

How to prove the ROI of Inbound Marketing to your CFO

zoe@brandchemistry.com.au (Zoe Palmer) — Tue, 12 Nov 2019 23:30:00 GMT

Cross-device tracking. Multi-channel funnels. Attribution modelling. The world of marketing has come a long way since the days of sending a postcard for a sale and attempting to estimate whether foot traffic improved at your store.

Content Marketing for SaaS and Software Companies

zoe@brandchemistry.com.au (Zoe Palmer) — Tue, 05 Nov 2019 23:26:56 GMT

With 19.47% of B2B buyers reading three to five content pieces prior to talking with a salesperson and 61% of consumers saying they feel better about, and are more likely to buy from, a company that delivers custom content, it's no wonder most SaaS companies are dabbling in content marketing.

Here's a look back at our September HubSpot User Group

zoe@brandchemistry.com.au (Zoe Palmer) — Thu, 03 Oct 2019 04:10:12 GMT

Another HUG down, and it was a cozy night in at the Hotel Richmond.

Here’s what went down at our latest HubSpot User Group in Adelaide

zoe@brandchemistry.com.au (Zoe Palmer) — Thu, 28 Feb 2019 05:20:25 GMT

We had a ball running our second Adelaide HubSpot User Group. It was super amazing to meet some of you bright and like-minded marketing pros.

8 marketing trends to look out for in 2019

zoe@brandchemistry.com.au (Zoe Palmer) — Thu, 24 Jan 2019 03:29:19 GMT

Phew! 2018, what a year for marketers, amirite? We saw the GDPR come into effect, Facebook was hit by scandal after scandal and the robots are coming for our jobs!

How to create a website Pillar Page

christa@brandchemistry.com.au (Christabelle Tani) — Wed, 09 Jan 2019 03:23:48 GMT

You may or may not have heard of content or website pillar pages. Pillar pages are the current best-practice way to structure content on your website to be findable by search.

5 ways to make use of the holiday downtime to improve your website

zoe@brandchemistry.com.au (Zoe Palmer) — Wed, 05 Dec 2018 06:30:21 GMT

It’s the most wonderful time of the year. Christmas is a time to reconnect with friends and family, spread joy and love, eat our weight in food, and … improve your website and marketing operations.