What we're good at

Never say never, but we tend to focus on five main disciplines for our b2b clients:

Lead Generation

We all know how important lead generation is to our businesses. We also know what hard work it can be! In a market where leads typically take 6 to 24 months to come to fruition, lead generation requires time, patience and commitment.

At Brand Chemistry we're masters at helping you to identify the best product to promote, and defining the best tools, message and markets to sell it. We also look at the bigger picture by helping you to identify any cross-sell opportunities if they’re appropriate.

We're not into the 'quick-win' approach that plagues many smaller businesses: the frenzied burst of activity which runs out of steam as quickly as it started. We’re more about building solid relationships which will stand the test of time and making sure your sales pipeline remains full, so you get a steady stream of customers coming through the door just as you are ready to service them.

Positioning

Positioning is all about identifying what makes your business unique. It’s vital for small businesses, helping you to stand out from the crowd and giving you something to compete on other than price.

Many of the businesses we work with know what they do well, but are not quite sure how to verbalise this. Others have headed into uncharted waters by reinventing themselves or bringing a new service to market. Whatever your situation, we can help to identify your unique value and package it in a way which your customers will find irresistible. 

Strategy

Sales and marketing is more than just a numbers game: despite what others might tell you, you don’t have to spend a fortune to get great results.

This is where a well thought-through strategy comes in: one which will attract the right customers towards a conversation with you. By attracting the right customers from the outset, you free up much of the time and resources spent on dud leads and fruitless sales, giving you maximum time to focus on what you do well.

Branding

Many smaller businesses make the mistake of starting and finishing their brand with a logo. They’re missing a huge opportunity to build one of the most valuable assets a business can have: its brand.

A real brand is so much more than a logo. It represents what you stand for, way beyond your product, industry or category. Great brands aren’t just for the consumer market: we’ve helped our clients develop some amazing brands which consistently deliver customer loyalty and increased profitability, and they just keep on growing...

Just imagine what your business could do with a brand that stood head and shoulders above the competition.

Implementation

Implementation is about making your strategy work. Poor execution can be the death of a fantastic strategy, and confuse you about where the mistakes are happening.

Marketing implementation includes a range of tasks such as promotion, selling, writing and detailed project management. It also requires consistent effort and time.

Let us be your marketing department. We can save you money and you’ll have a marketing manager who feels like part of your team. We get any work signed off for priority and cost before we start and check-in with you weekly so you know what we’re up to.

We can help with:

b2b sales and database management, marketing copywriting and design (adverts, brochures, e-books, presentations, websites, newsletters, white papers, radio commercials and more) media booking and design management, project management, trade show strategy and management, event management, public relations writing and media liaison, speech writing, presentation writing, design and more!

Click here to find out how we can help you with any of the above.