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Q. When is marketing not an expense?
A. When it's an investment.

No business can operate without customers: no customers, no sales, no income, no business, right? So why is it that marketing is one of the first budget items to be cut, and one of the last positions to be recruited in many organisations? Because traditionally marketing has been viewed as an expense - with uncertain returns - and because the marketing staff don't generally contribute to 'doing the work' of the business.

Not only that, but not all marketing activity leads directly to new customers and new sales - there
is a difference between marketing and sales - and that's where a lot of businesses can get burnt.

Brand Chemistry takes the risk out of the marketing investment. It is a highly-accountable, cost-effective, low-risk approach to marketing designed to build your business by identifying, attracting
and growing profitable customers, and implementing robust sales processes that you can manage
in-house, or outsource to a third party.

Shouldn't an activity that will grow your business be one of the first areas for investment?

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