Show-off: trade show selling

Trade shows are a huge investment in terms of capital and man hours. Doesn’t it make sense for your team to be best-equipped to make the most of them?

Brand Chemistry's trade show training program, Show-off, is a one-day workshop that addresses the two key areas that should be targeted during any trade show:

1. Developing Delegate Leads

Delegates need to be drawn to your booth, and once they are there they need to have a really positive experience. Equally, you need to qualify your leads and drive the sales process forward. In the first half of Brand Chemistry's trade show training you will learn how to:

• Recognise selling opportunities by identifying the key goals, problems and needs of delegates
• Ensure a consistent and positive trade show experience, both inside and outside the booth
• Always present relevant information at the right level, at the right time
• Qualify your leads on-the-spot, and record them quickly and effectively
• Advance the selling process, during and after the trade show
• Maximise results after the trade show.

2. Developing Corporate Leads

Approaching other people's stands at a trade show can be a challenge. But it's also a huge sales opportunity which is often overlooked. This segment of Brand Chemistry’s trade show training will teach you how to:

• Understand the goals, problems and needs of corporate leads manning their own stands
• Maximise returns by planning a detailed trade show strategy and doing your homework before you go
• Find the right people and present the right information to them
• Qualify leads on-the-spot, and record conversations and actions quickly and effectively
• Build relationships quickly and take charge of the sales process, during and after the trade show.

By the end of this one-day workshop, your team will know how best to identify, approach and qualify trade show leads – both delegates and corporate contacts - and will be equipped to confidently create new relationships which deliver ongoing sales opportunities long after the trade show has finished.

Pricing Information:

 

Training package, including all materials: $AU 4, 900 + GST

This includes tailoring to your sales process, systems and industry, briefing meeting and adaptation of training program.

 

(Note: Price based on up to 8 participants. Call us to discuss rates for larger groups. Costs based on holding workshop at client’s premises. Refreshments not included.)