Latest News.

15.11.07 - What's your business brand worth?

Brand Chemistry's Zoe Palmer was invited this year to feature in volume two of the prestigious Ideas book. The book showcases 24 contributors, all leaders in their fields, each presenting a thought-provoking chapter on some aspect of business or life. The result is an interesting and inspiring volume, full of refreshing and innovative perspectives.

In her chapter titled 'what's your business brand worth?' Zoe explores the concept of multi-dimensional branding and why so many smaller businesses fail to realise and maximise the business-building value of their brands. She exposes the common mistakes that business owners make when it comes to branding, including confusing advertising and marketing with branding, and not interpreting their brand across multiple dimensions to achieve maximum impact. You can download a copy of Zoe's chapter - absolutely free -
by clicking here.

30.10.07 - Brand Chemistry launches new and improved DIY Marketing and Brand program.

By popular demand, Brand Chemistry its evolved and improved its training program - Core Elements - to feature ten, monthly training days instead of four quarterly days.

Core Elements is especially designed for service organisations with an annual turnover of $100 000 to $500 000. Brand Chemistry is a services marketing specialist, with sound knowledge and experience in the distribution challenges that face such organisations.

"These are organisations that cannot afford a full-time marketing resource, but have a successful offering and are ready to grow. They also have a fear of investment in marketing activity without the knowledge that they will see a measurable return." says Zoe Palmer, founding Director of Brand Chemistry.

The Core Elements programme consists of ten training half-days - monthly, followed by afternoon solution sessions. The course takes business owners and managers through a step-by-step program that encourages participants to trial, test and evaluate marketing messages and tools under the guidance of a qualified and experienced marketing consultant.

The result is the creation of a successful process that continues to bring a predictable amount of revenue into a business, while increasing the confidence of the attendee to continue growing the business, in a controlled fashion.

You can sign up for the ten-day course for superior value, or, you can drop in and out to your chosen topics at a day training rate.

Click here to enquire about next course dates, course outline and costs.

See what other clients say about Brand Chemistry's work here.